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General Session [clear filter]
Friday, April 13

9:00am PDT

Opening Session: CNPA President's Welcome
avatar for Ron Hasse

Ron Hasse

president & publisher/ CNPA President-Elect, Southern California News Group
CNPA President-Elect Ron Hasse leads the Southern California News Group as publisher and president. Ron joined SCNG in October 2009, at the time known as the Los Angeles News Group, after serving for four years as the director of sales and marketing at the Los Angeles Times. Hasse... Read More →

Friday April 13, 2018 9:00am - 9:15am PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

9:15am PDT

"A Playbook for Newspapers of the Future"
"I've got news for the newspaper industry," Millstein writes in a Summer 2017 essay, "Paper Trail: Confessions of a Digital Terrorist Inside the Turbulent World of Newspapers." "Your future is in the hands of the print newspaper and not in the killing fields of digital media. If you think you are smarter than the folks at Rocket Fuel, which just saw its valuation plummet from $2 billion to $145 million, or at AOL and Yahoo, the erstwhile giants who are now being morphed into a smaller enterprise called Oath, or at any number of digital publishers desperately hanging on as the Duopoly chokes off the blood supply, then you are truly drunk on your own press releases."

avatar for Lincoln Millstein

Lincoln Millstein

senior vice president, Hearst
Lincoln Millstein is a senior vice president of Hearst and special advisor to Chief Executive Officer Steven R. Swartz. In this role, he is a senior advisor to Swartz on a wide range of issues. Hearst is one of the nation's largest diversified media and information companies... Read More →

Friday April 13, 2018 9:15am - 9:55am PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

10:00am PDT

"It’s Time For Us to Get our Swagger Back!"
There is no question that digital disruption is affecting our audience and profits. However, are we living a “self fulfilling prophecy” by moving our focus away from leveraging our editorial assets as a core revenue source? There is profit for newspapers when we focus on what we do best! And, polish up our products and packages so they become more exciting to our audience and advertisers. Mike Blinder, president/ founder of the Blinder Group, is an author, internationally recognized as an expert on media advertising and a “sales street fighter” who generated over $100 million for the global industry in multimedia ad sales. He will evangelize on this very topic, “dissecting" the latest research and data that prove we are still a great industry, with great products and a great future ahead ... as long as we “keep our eye on the ball!”

avatar for Mike Blinder

Mike Blinder

President, The Blinder Group
Mike Blinder started fresh out of college as a disc jockey who eventually became a sales manager for a group of radio stations. Afterwards, he went on to manage television and radio groups until a major communications company asked him in 1998 to help launch their online division... Read More →

Friday April 13, 2018 10:00am - 10:50am PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

11:05am PDT

Connecting the Dots...Audience and Advertising, hosted by SONOMA MEDIA INVESTMENTS
avatar for Christian A. Hendricks

Christian A. Hendricks

president, Local Media Consortium
Chris Hendricks was newly announced as president, Local Media Consortium (Jan. 2018). He will focus on growing the LMC’s rapidly expanding membership base, establishing new value-creating partnerships and working with the LMC team to maximize members’ ROI.Hendricks most recently... Read More →

Friday April 13, 2018 11:05am - 11:50am PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

2:05pm PDT

"Survey says...Why people really subscribe...and how to act on it"
For the last 18 months, the American Press Institute has conducted extensive research on who subscribes to newspapers and why. The work includes a general-population survey of subscribers and non-subscribers, human-centered design research that identified different subscriber personas and, just released, a survey of people who had subscribed in the last 90 days to one of 90 newspaper partners. This unique sample allowed API to dive deeply into their decision-making, the specific triggers that caused them to subscribe and the background factors they had in mind. The report identifies nine distinct "paths to subscriptions" that people take. API Executive Director Tom Rosenstiel will talk about the groups' findings and walk through what is working for publishers now to identify potential subscribers and move them through the funnel. You can read the full report ahead of time to get more from the discussion.  

avatar for Tom Rosenstiel

Tom Rosenstiel

executive director, American Press Institute
An author, journalist, researcher and media critic, Tom Rosenstiel is one of the nation's most recognized thinkers on the future of media. Before joining the American Press Institute in January 2013, he was founder and for 16 years director of the Project for Excellence in Journalism... Read More →

Friday April 13, 2018 2:05pm - 2:50pm PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

3:00pm PDT

Making Circulation Count Panel Discussion

Adel Ibrahim will lead a discussion about the future of audience. The topics include recent trends, the role of audience in a transforming industry, and what we need to do to prepare for what's next. In the panel are two respected experts in the field: 

1. Technology and audience reach expert, Patrick Glennon from MG2
2.  Revenue growth and analytics expert Arvid Tchivzhel from Mather Economics

avatar for Adel Ibrahim

Adel Ibrahim

senior vice president, circulation, Digital First Media
Adel Ibrahim is senior vice president of ciruclation at Digital First Media.

avatar for Patrick Glennon

Patrick Glennon

President and Founder, Marketing G2
avatar for Arvid Tchivzhel

Arvid Tchivzhel

Director, Product Development & Data Science Services, Mather Economics LLC
Arvid Tchivzhel is director of Product Development and Data Science at ‎Mather Economics, where he oversees the development and delivery of new products and services. He has led numerous consulting engagements in providing forecasting and financial analysis across a variety of... Read More →

Friday April 13, 2018 3:00pm - 3:50pm PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

4:05pm PDT

Newsroom Leaders as Revenue Producers...NOT FAKE NEWS
If your newsroom is not in full panic mode on how to keep from going out of business, you're under-reacting.
Chase has some strategies to consider:
* No more wearing blinders: Newsrooms now must play a significant role in revenue generation
* Revenue-driving innovations (nonprofit funding, content that drives subscriptions, distribution partnerships, multimedia, etc.)
* Why many of these examples are tied to digital subscriptions: Our business model of the future
* What happens when reporters and editors become product managers and run P&Ls
* How newsrooms are changing, aggressively, to implement and nurture these types of innovations
* How to educate news leaders so they can understand and take up these roles, and how to address lingering church/state concerns

avatar for Neil Chase

Neil Chase

Executive Editor, Bay Area News Group
Neil Chase is the Bay Area News Group's executive editor, leading the newsroom of The Mercury News and the East Bay Times and their associated websites and mobile apps. He worked as an editor at the San Francisco Examiner, The Arizona Republic and The New York Times and taught at... Read More →

Friday April 13, 2018 4:05pm - 4:40pm PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

4:45pm PDT

Hot Ideas & Cold Beer | Vendor Roundtable, hosted by CORONADO EAGLE & JOURNAL
Our top vendor sponsors and CNPA Members will share their success stories and introduce new ideas on how you can generate new revenue streams in your market.

Hosted by Coronado Eagle & Journal

avatar for Dean Eckenroth

Dean Eckenroth

president and publisher, Coronado Eagle & Publisher
CNPA 2015-16 President Dean Eckenroth is publisher of the Coronado Eagle & Journal and president of Eagle Newspapers, which also includes the Eagle & Times in Imperial Beach.

Friday April 13, 2018 4:45pm - 5:30pm PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa
Saturday, April 14

9:00am PDT

“A Conversation with Gubernatorial Candidates,” hosted by LOS ANGELES TIMES
Hosted by Los Angeles Times and moderated by John Myers. Myers will interview the candidates individually, one after the other.

Click here to view the YouTube video from the Summit.

avatar for John Myers

John Myers

Capitol Bureau Chief, Los Angeles Times
John Myers joined the Los Angeles Times as Sacramento Bureau chief in 2015 after more than two decades in radio and television news, much of that as an award-winning reporter covering statehouse policy and politics. During a decade of work for San Francisco's NPR affiliate, his unique... Read More →

avatar for John Cox

John Cox

John Cox for Governor
John Cox is an attorney, CPA and businessman, originally from Chicago, who has run for several national political offices.
avatar for Delaine Eastin

Delaine Eastin

Delaine Eastin For Governor
Delaine Eastin served in the State Assembly representing parts of Alameda and Santa Clara counties and is a former California superintendent of public instruction. 
avatar for Amanda Renteria

Amanda Renteria

Chief of Operations, CA Attorney General’s office, Amanda Renteria for Governor
Amanda Renteria is a political aide who has worked for United States Senators Dianne Feinstein and Debbie Stabenow. Renteria is the first Latina chief of staff in the history of the U.S. Senate. She was the Democratic nominee for the United States House of Representatives from California's... Read More →
avatar for Antonio Villaraigosa

Antonio Villaraigosa

Former Mayor City of Los Angeles, Antonio Villaraigosa for Governor
Antonio Villaraigosa is a former member of the California State Assembly, Democratic leader of the Assembly and Speaker of the Assembly. He served as the 41st mayor of Los Angeles from 2005-2013.

Saturday April 14, 2018 9:00am - 11:00am PDT
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa