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Friday, April 13 • 4:05pm - 4:40pm
Newsroom Leaders as Revenue Producers...NOT FAKE NEWS

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If your newsroom is not in full panic mode on how to keep from going out of business, you're under-reacting.
Chase has some strategies to consider:
* No more wearing blinders: Newsrooms now must play a significant role in revenue generation
* Revenue-driving innovations (nonprofit funding, content that drives subscriptions, distribution partnerships, multimedia, etc.)
* Why many of these examples are tied to digital subscriptions: Our business model of the future
* What happens when reporters and editors become product managers and run P&Ls
* How newsrooms are changing, aggressively, to implement and nurture these types of innovations
* How to educate news leaders so they can understand and take up these roles, and how to address lingering church/state concerns

Speakers
avatar for Neil Chase

Neil Chase

Executive Editor, Bay Area News Group
Neil Chase is the Bay Area News Group's executive editor, leading the newsroom of The Mercury News and the East Bay Times and their associated websites and mobile apps. He worked as an editor at the San Francisco Examiner, The Arizona Republic and The New York Times and taught at... Read More →


Friday April 13, 2018 4:05pm - 4:40pm
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

Attendees (2)