CNPA 2018 Press Summit

There is no question that digital disruption is affecting our audience and profits. However, are we living a “self fulfilling prophecy” by moving our focus away from leveraging our editorial assets as a core revenue source? There is profit for newspapers when we focus on what we do best! And, polish up our products and packages so they become more exciting to our audience and advertisers. Mike Blinder, president/ founder of the Blinder Group, is an author, internationally recognized as an expert on media advertising and a “sales street fighter” who generated over $100 million for the global industry in multimedia ad sales. He will evangelize on this very topic, “dissecting" the latest research and data that prove we are still a great industry, with great products and a great future ahead ... as long as we “keep our eye on the ball!”