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Friday, April 13 • 10:00am - 10:50am
"It’s Time For Us to Get our Swagger Back!"

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There is no question that digital disruption is affecting our audience and profits. However, are we living a “self fulfilling prophecy” by moving our focus away from leveraging our editorial assets as a core revenue source? There is profit for newspapers when we focus on what we do best! And, polish up our products and packages so they become more exciting to our audience and advertisers. Mike Blinder, president/ founder of the Blinder Group, is an author, internationally recognized as an expert on media advertising and a “sales street fighter” who generated over $100 million for the global industry in multimedia ad sales. He will evangelize on this very topic, “dissecting" the latest research and data that prove we are still a great industry, with great products and a great future ahead ... as long as we “keep our eye on the ball!”

Speakers
avatar for Mike Blinder

Mike Blinder

President, The Blinder Group
Mike Blinder started fresh out of college as a disc jockey who eventually became a sales manager for a group of radio stations. Afterwards, he went on to manage television and radio groups until a major communications company asked him in 1998 to help launch their online division... Read More →


Friday April 13, 2018 10:00am - 10:50am
Sonoma Ballroom The Lodge at Sonoma Renaissance Resort & Spa

Attendees (2)